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Transport Footwear

 

Transport Footwear – development and implementation of the Miss Meghan in Croatia project

The direct competitors of Transport Footwear, a representative and distributor of the reputable international footwear brands, build their image through large advertising campaigns. Agency Media Val proposed to Transport Footwear a different and more innovative approach – to boost the image with creative projects with long term effects on the perception of the brand by all targeted publics. 

One such project was Miss Meghan in Croatia, developed and implemented in its entirety by Media Val in May 2009, which won the Croatian PR Associations Grand PRix award. This project bestowed on Miss Meghan, previously unknown to the Croatian public, the status of an icon of style, with a media and public reception that was fit for a real star. 

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The numerous project activities, such as the press conference, exclusive party, book signing, shooting of an on-site report for Miss Meghans TV show in the U.S., resulted in great public and media interest and many placements in all of the lifestyle media and all of the national TV broadcasters in Croatia, with a total value of media coverage of HRK 2.8 mil. Thanks to their association with the worlds foremost shoe expert, Transport Footwear is recognized by the public as a strong and creative company which works with the important names of the worlds fashion scene. 

 

 

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