International cycling race Tour of Croatia brings together teams of the highest rank of UCI classification and some of the world's biggest cycling stars who compete in six stages. Tour of Croatia brings many benefits for the promotion of cities, national parks and the regions. With the desire to become an important part of the overall tourist offer and one of the main motives of the further development of cyclo-tourist segment, Tour of Croatia is a unique tourist product in Croatia, adding to the image of Croatia in the world.
Arena of Tour of Croatia is the entire country; the race is held at more than 1000 kilometres, including 12 host cities, and passing through more than 100 different sites, with more than 600 minutes of live TV broadcast. With the start in Osijek and grand finale in Zagreb, Tour of Croatia was live broadcasted by HRT and Eurosport, and many other TV stations on 6 continents – Europe, North and South America, Asia, Africa and Australia.
Media Val is the official PR agency of the project, engaged for media relations, protocol coordination, sponsor communication, on-site support, coordination with Eurosport, live coverage and social media management. Agency was awarded with Grand Prix for ‘Communications Support for the Tour of Croatia Project’.