Inaugural flight by Emirates

Introduction

One of the world’s most dynamic airlines with a global footprint and ever-growing reputation Emirates launched a daily service from Dubai to Zagreb starting June 1, 2017.

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Our role

Media Val was chosen as the official PR agency for Croatian market and main communication consultant. Moreover, agency provided support in the organization of the inaugural flight ceremony held at the new passenger terminal at Franjo Tuđman Airport and following gala event in Lauba. As a part of the press conference on the occasion of the landing of the inaugural flight, journalists were given a unique opportunity to participate in static tour of the Boeing 777-300ER aircraft.

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Results

The event attracted a lot of media attention, resulting in attendance of 30 different outlets (including two national and one regional TV station, all three national daily newspapers, national radio station, national news agencies, photo agencies, business, lifestyle and specialized tourism and aviation media). The clipping result included 6 TV broadcasts; 10 radio broadcasts in radio shows, 12 print articles, 59 online articles.


Emirates gala dinner ceremony on the occasion of inaugural flight Dubai-Zagreb was an invitation-only event for 200 VIP guests company employees, business partners and influencers from Croatia. Although it was an internal event, due to the engagement of the influencers on the most popular social networks in Croatia (Facebook, Instagram, Twitter), the event attracted great public attention.