After the #SPASIME Initiative organized one of the largest protests in recent years, gained the support of the public, public stakeholders and policies, cooperated with civil society organizations and gathered a large number of interested parties, #spasime Fund was established. Given the fact that many victims of violence remain in abusive relationships because they do not have the financial resources needed for leaving the abusers. #SPASIME Initiative and SOLIDARNA Foundation recognized that and established the fund to provide quick help and protection for the victims of violence.
The initiative succeeded in something that NGOs have not for years: to put the issue of violence at the centre of public debate, to ensure public support at all levels to adequately address the problem of violence, because it came from a position of a "general' issue" and social engagement that had no ideological premise.
Media Val agency was in charge of providing overall communication support, launching campaign for public awareness on domestic and partner violence in Croatia and organizing a press conference at which #spasime Fund was presented. In collaboration with partner agency Fabula, Media Val was in charge of organizing the event, which marked the campaign in particular - a humanitarian dinner held at the Esplanade Hotel in Zagreb with live broadcasting on TV.